A digital whisky cellar for the NFT generation.
A luxury-inspired platform blending rare whisky collecting with NFT innovation — each NFT tied to a cask or bottle with a detailed audit report.
ClientScotch Malt Whisky
RoleUI/UX Designer
Timeline2021
Year2021
Luxury spirits meet digital ownership.
The Scotch Malt Whisky website demystifies collecting, owning, and trading rare whisky bottles via NFTs. As lead for UI design, prototyping, and testing, I created a refined landing page for luxury spirits enthusiasts and NFT-curious users, with a clear waitlist CTA.
Two audiences, one experience.
- Bridging older spirits collectors and younger NFT-savvy users.
- Balancing complexity of luxury + digital ownership without overwhelming users.
- Crafting a whisky cellar visual metaphor in a digital marketplace.
- Responsive consistency across devices.
Cellar-like atmosphere with modern clarity.
Established a modern yet classy aesthetic using warm browns and rustic textures. Built a clean landing page describing the concept and encouraging waitlist sign-ups, with prototypes for both landing and marketplace UI.
Dual-audience appeal with clear messaging.
- Dual-audience appeal for collectors and NFT enthusiasts.
- Clear brand messaging on luxury + digital ownership.
- Immersive cellar-inspired marketplace feel.
- Consistent cross-device experience.
Next projectStart Stock Market App →
Start Stock Market: Designing an Accessible Fin-Ed App for Hindi-Speaking Beginners