Designing a freelance platform around trust, discovery, and project flow.
A responsive web platform designed to help freelancers and clients discover each other, evaluate fit, and move from profile browsing to project conversations with less friction.
A freelance marketplace with clearer decision-making.
Leewaey was designed as a responsive web application for freelancers and clients to connect, collaborate, and manage early project discovery. The product needed to feel credible enough for clients while still being flexible and approachable for independent professionals.
As the lead designer, I created the end-to-end interface structure from homepage to profile browsing, category discovery, listing detail, login, and connection workflows. The focus was on making the marketplace easy to understand before adding complexity.
The design challenge was to make both sides of the marketplace feel served: clients needed confidence and filtering, while freelancers needed visibility and a professional way to present their work.
Supporting two user groups without splitting the product.
Freelance platforms can quickly become overwhelming because they carry too many jobs at once: search, hiring, profiles, messaging, payments, credibility, and onboarding. For an early product, the priority was to simplify the first decision: who is this for, what can I do here, and how do I move forward?
I treated the site as a guided marketplace workflow rather than a collection of isolated pages. Each screen had to help users build enough confidence to continue to the next step.
- Create a homepage that explains the value proposition quickly for both freelancers and clients.
- Design profile and listing pages that make evaluation easier without dense information blocks.
- Keep navigation simple while still supporting categories, search, and connection flows.
- Maintain responsive consistency across mobile and desktop layouts.
- Own the UI/UX direction independently while keeping the interface scalable for future features.
Mapping the marketplace workflow before visual design.
I started by identifying the core flow for both sides of the marketplace: arrive on the homepage, understand the platform, browse categories, review profiles or listings, open a detail page, and initiate a connection. This workflow became the backbone of the sitemap and wireframes.
Wireframes focused on hierarchy and decision support. For clients, the interface emphasized profile credibility, categories, project relevance, and clear CTAs. For freelancers, the layouts highlighted presentation, service clarity, and discoverability.
Once the structure was stable, I translated the wireframes into polished responsive mockups using flexible grids, clean spacing, and imagery that could scale across breakpoints. Mobile layouts were not treated as compressed desktop screens; they were redesigned around vertical browsing and quick scanning.
A cleaner interface for faster matching.
The visual system uses generous spacing, card-based grouping, and direct navigation labels to reduce marketplace fatigue. Instead of overwhelming users with every feature upfront, the interface reveals information in layers: overview, category, profile/listing detail, then connection.
The profile and listing screens were designed to make comparison easier. Key information is surfaced early, secondary details stay organized, and the CTA remains visible enough to support the main conversion path without feeling aggressive.
A scalable base for freelance collaboration workflows.
The final design created a complete responsive foundation for Leewaey's marketplace experience. It clarified the product story, reduced ambiguity in the browsing flow, and gave the team a more coherent structure for future modules such as messaging, saved profiles, reviews, and project management.
The project strengthened my ability to design for multi-sided products where different user groups have different motivations but still need one cohesive experience.